Covey vs. Novi AMS
The only AMS in the QuickBooks Online app store. Deep, real-time two-way QBO sync. Weaker mobile admin, feature velocity, and customization. Here is how Covey compares, where Novi AMS still makes sense, and where it does not.
Choose Covey if
Associations that don't want to be locked into QuickBooks Online (monthly Intuit cost), that need a usable mobile admin backend (Novi's top complaint), that want faster feature velocity, and that want a 48-hour migration rather than a 90-day implementation.
Choose Novi AMS if
Associations/chambers that run QuickBooks Online as their book of record and need real-time two-way sync on dues, invoices, and A/R. Nobody matches that integration.
01 · At a glance
02 · Feature by feature
Custom fields, tags, membership levels, audit trail, CSV import and export, household memberships (one payer, a login and directory entry per person)
Members, chapters, categories, unlimited customizable directories, duplicate detection, change history
Ticket types with member pricing, waitlists, non-member registration, coupon codes, check-in, and a cart for up to 10 events in one checkout
50+ customization options, 24/7 self-service registration
Recurring dues, invoicing, coupons, donations and automatic renewal reminders, with card payments through your own Stripe account. Covey takes 0% of payments. Installment plans for annual levels (monthly or quarterly)
Two-way real-time QuickBooks Online sync (unique)
Composer with templates, segments, and open and click tracking; A/B subject lines on broadcasts; no per-email charges on any plan
Email with Mailchimp + Constant Contact native integrations
Modern drag-and-drop builder with considered typography, member-only pages, and a custom domain on every plan
Templated CMS with gated content by committee/board
Coming soon. Forums and private groups are on the roadmap and not in Covey yet
Committees and board management; limited general-community tooling
Priced by active members, not contacts: $49 (100), $79 (250), $139 (500), $229 (2,000) a month; annual billing is 2 months free; every feature on every plan; migration included
From ~$755/mo + implementation + required QBO subscription
Human, every plan
Chat/email/phone, <1 hr response; onboarding rep continues post-launch
03 · Pricing, in real numbers
Novi AMS does not publish a pricing matrix. Reported starting price is ~$755/mo. The real year-one cost is the implementation fee ($2,000–$20,000) plus a required QuickBooks Online subscription.
From noviams.com/pricing (contact-us) and third-party SmartThoughts / ITQlick reporting. QuickBooks Online is separate from Intuit (add ~$1,080/year minimum).
Priced by active members; event-only guests and prospects don't count. Every plan has every feature, including a custom domain, migration, and human support. No setup fees. Covey takes 0% of your dues and event payments, and there are no per-email charges. 30-day free trial, no card required.
04 · Year-one total cost
Novi's real-time QuickBooks Online sync is genuinely unique. If that specific integration is load-bearing for your finance team, the premium is justified. If not, you're paying a significant premium for an integration you don't need.
At 1,500 members, year-one on Novi runs about 4× Covey, driven by platform subscription, implementation, and required QuickBooks Online. The tradeoff is unique real-time QBO sync.
05 · Integrations
The QuickBooks Online integration is Novi's signature differentiator and the reason most customers choose them.
06 · What users actually say
Novi earns strong praise for the QuickBooks Online integration and support team. The consistent tradeoffs: mobile admin, customization ceiling, and feature velocity.
What people praise
What people complain about
Sources: Capterra, G2 reviewer analysis April 2026
07 · If your organization looks like this
If you are: A 1,000-member trade association whose CFO/treasurer runs every dues invoice through QuickBooks Online in real time
Better choice: Novi AMS
Nobody else has the Intuit-approved two-way sync. If your accounting is the bottleneck, Novi solves it.
If you are: Any association where admins work from phones (ribbon cuttings, site visits, board meetings)
Better choice: Covey
Novi's top review complaint is mobile admin. Covey's admin interface works on a phone.
08 · Where Covey is different
Legacy membership platforms feel like they were designed in 2008. Covey is built by a small team that treats typography, spacing, and the quiet details as the product.
A real human moves your members, levels, and renewal dates from your existing platform and rebuilds your upcoming events and email templates. You're live on Covey inside 48 hours, not six weeks.
No support tiers, no ticket queues that take four business days. Every plan includes a real person answering your questions, often the same person who wrote the feature.
One page, plain numbers. Plans are priced by active members, not contacts, and every plan has every feature. Migration is included, onboarding is included, support is included.
What Novi AMS does well
Where Novi AMS falls short
Switching from Novi AMS?
We import members, companies, membership levels, and categories.
09 · Support, when it matters
10 · Frequently asked
Covey is designed specifically for organizations considering a move off Novi AMS. A real human moves your members, membership levels, renewal dates and custom fields, and rebuilds your upcoming events and email templates, in a single 48-hour engagement.
Covey is priced by active members, with every feature on every plan: $49/month for up to 100 active members, $79 for 250, $139 for 500, and $229 for 2,000 (annual billing is 2 months free; over 2,000, talk to us). Migration is included and Covey takes 0% of your payments. Novi AMS: Scales with org size. Third-party reporting starts at ~$755/mo. Implementation $2,000–$5,000 for most associations, up to $20,000 for complex. 90-day average implementation. Requires a QuickBooks Online subscription (separate Intuit cost).
We import members, companies, membership levels, and categories.
"Administrative functions are less functional on mobile devices... You can barely use the backend from a mobile device" (G2) "Lack of customization options" compared to enterprise AMS (Capterra) "Requested custom features can take time to reach production" — feature velocity is slower
Associations/chambers that run QuickBooks Online as their book of record and need real-time two-way sync on dues, invoices, and A/R. Nobody matches that integration.
No. Covey covers member management, events, dues, email and your website. Community forums are coming soon. Novi AMS has more breadth in niche areas accumulated over a decade-plus of product history. Covey is newer and opinionated about how those workflows should feel. If you need a specific Novi AMS feature you rely on daily, ask us before you decide.
Yes. Covey is generally available: start a 30-day free trial with no card required, then plans start at $49/month. Novi AMS has the longer track record and a deeper back catalogue of niche features. Covey is the newer platform, built for 2026, with a faster release cadence and migration from Novi AMS included on every plan.
Ready when you are
Start today, or ask us for a live walkthrough with your own data first.
Start 30-day free trial30 days free, no card required · Plans from $49/month · Migration from any platform included
