Short answer
Small organizations (under 500 members) spend $50 to $300/month. Mid-sized organizations (500 to 3,000 members) spend $200 to $800/month. Large organizations (3,000+) spend $500 to $5,000+/month, often plus implementation fees in the $5,000 to $50,000 range.
What drives the price
Member count is the primary lever. Feature tier is secondary. Implementation fees (often undisclosed) are common on enterprise tools. Payment processing fees (2.9% + $0.30 typical) are additional.
Common pricing models
Flat tier (Covey, Join It, Raklet paid tiers): fixed price per plan. Contact-based (Wild Apricot): price scales with contact count. Per-member (ClubExpress): price scales with active member count. Quote-based (MemberClicks, GrowthZone, YourMembership, Novi AMS): custom quote based on modules and size.
Hidden costs to watch for
Implementation fee (often $5,000 to $50,000 on enterprise platforms). Annual "success" fee (sometimes added at renewal). Integration fees (API access locked behind higher tiers). Migration fee (often $2,000 to $10,000 unless the vendor includes it).
Published pricing (Wild Apricot and Covey updated September 30, 2026; others as of April 2026)
Wild Apricot: $66 to $992/month by contact count (checked September 30, 2026). MemberClicks: quote-based, ~$300 to $1,500/month. ClubExpress: ~$0.40/member/month plus $25 to $50 base. GrowthZone: quote-based, ~$259 to $999/month. Neon CRM: $139 to $695+/month. Join It: $29 to $198/month. Raklet: free to $299/month. Novi AMS: $790/month + $3,360 onboarding. Covey: $49 to $229/month by active members up to 2,000 (talk to us above that), every feature on every plan, migration included.
How to reduce cost
Audit your tool stack. Orgs often pay for Mailchimp + Eventbrite + a membership tool when a consolidated platform would be cheaper. Audit your contact list. Wild Apricot users frequently pay for 5,000 contacts when only 1,200 are active. Negotiate multi-year contracts on enterprise AMS for 10 to 20% discounts.