Free tool
Membership growth calculator
Project your member count 1, 3, and 5 years out based on current acquisition rate and churn. Useful for boards setting growth targets.
Projected members after 1 year
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3-year projection
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5-year projection
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Notes
- Churn is the single biggest lever. A 5-point reduction in churn beats a 20% increase in acquisition.
- Automated renewal sequences typically reduce churn by 5 to 10 points in the first year.
- Growth compounds: small improvements in Year 1 have outsized effects by Year 5.
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